Print marketing is still very much important for businesses, so don't be put off by the whole buzzing that comes with digital marketing. Truly, we are in a digital age, and with just the pressing of one or two buttons, you can search for whatever information you want online.

But with print media, you have the opportunity to map out a creative and enticing way to advertise your brand. If you've been looking for a way to get to the peak of success in your business using print media, then you need to reach out to us at IPW1.

However, we understand that it's very important to have an online presence as a business because everyone is officially online, but print media outperforms many digital efforts.

Merging your digital and social media marketing with print marketing will make you stand out from the large crowd of businesses in London.

Still in doubt? Let's look at the benefits of using print advertising for your business.

One of the best reasons every brand should use print media is its ability to capture your attention in a fixed yet subtle way. When we are browsing online, we tend to pay less attention to what crosses the screen of our phone, unlike when reading from a book. It's fairly easy to be distracted while looking at a marketing copy on your screen; you could see an ad pop-up and lose focus.

Because print is a sensory experience, it'll help deep-root your brand's message in a reader's memory, which is very difficult to achieve with social media marketing.

As a business owner, you should know that your entire target audience can never be internet users. So, what happens to the rest?

You'll be surprised at the percentage of prospective clients you miss by focusing just on digital and social media marketing.

Most businesses have ditched print marketing for digital marketing, and while that's not an entirely bad thing, it has created an open gap to be filled by savvy marketers.

Whether you agree or not, some people aren't impressed by the internet, and yes, the percentage may be small, but it's enough to increase your sales.

Almost all companies use digital marketing for advertisements; why not be different and switch things up?

Do you know when you become overly used to a pattern, you tend to ignore and undervalue its importance? And that's exactly what's happening with digital marketing.

We won't be wrong to assume you have tons of email copies and unclicked ads on your phone, and that's because you already see it as a norm. We've become so used to digital marketing that it's becoming hard for businesses to capture our attention.

However, you can uniquely showcase your brand with print marketing, bypassing all the digital marketing brouhaha.

A mailshot showing up at someone's footstep is more exciting than tens of emails that pop up every minute. That's not to say you shouldn't use digital marketing to reach out to your prospective clients. But, combining digital marketing with a solid print marketing strategy will make you reach a broader target audience.

Print media appeals to almost everyone, irrespective of age, gender, and race. The older generation – Gen Z – aren't entirely comfortable with the concept of digital marketing, mainly because they are wary of malware scams. However, they tend to be more comfortable with print media as they believe only authentic businesses use that medium.

In London today, about 57% of small businesses use social media for brand awareness to reach their target audience. But, you can't depend solely on digital or social media marketing if you want your brand to gain massive recognition.

What makes print marketing even more appealing to people is its level of personalization. Of course, you can get a personalised email with your name written on it, but that isn't so special anymore because everyone is doing it.

But with print media, you get a physical mail that talks about your interests. To make it even more catchy, you can update the offer and the message based on the target audience you are focusing on.

Magazines, leaflets, and brochures can get passed from hand to hand, and just like that, more than twenty readers have come across your brand with just one magazine.

Also, readers are very inclined to keep catalogues for months without disposing of them; we can't say the same for digital marketing.

Stickers are even more of an attractive print marketing strategy because they could last for years. Let's not even get started on the impact billboards have when reaching a larger audience and making a statement. Billboards automatically become a part of the environment, and everyone around will have a visual picture of it imprinted in their heads, even after it has been removed.

A report on Forbes magazine attested that customers are more persuaded by print media because it provides a brand experience that they can't get online.

Have you ever wondered why big brands make use of customised bags when packaging their products to customers? It's not because they have excess money, but because it drastically improves their brand recognition.

The trick doesn't just lie in using customised bags, tote bags, or even branded t-shirts; you need to make it incredibly attractive to capture people's attention.

Using a dull-colored t-shirt with random font writing for advertisement won't spark up any unusual interest in your prospective clients; you need to offer them something more unique, or else you're wasting resources.

Without print marketing strategies like vouchers, flyers, magazines, postcards, and newspapers, we'd have no direction.

Regardless of the size of your business, it can't entirely succeed without print media. We've given you more than enough reasons why it's still important in the marketing mix, and we can only hope we have successfully convinced you.