Blog Post

Restaurants, bars and cafes often resort to special offers such discounts or 2 for 1 deals to attract new and existing customers. However these offers can often be a loss leader and don’t always drive customer loyalty. 

There is good news though! In additional to Seasonal Specials, there are more creative and unique promotional ideas that will help you stand out whilst attracting and retaining customers. 

Why not have a look at the five most successful strategies our customers use and see if they can work for you.

1 - Menu Printing - Promotion Printing - Flyers Printing - Specials

1. Sporting Events

Be it the Olympics, the Football World Cup or Wimbledon Tennis Championships, you don't have to wait four years or even have to televise all or any of the event. Why not capture the interest and enthusiasm with themed cocktails? Game, set and MATCH!

2. Special Calendar Events

We all like to treat our loved ones be that Mother’s Day, Father’s Day, or Valentine's Day, or enjoy celebrating Royal Family historic events such as the recent Coronation of King Charles. People love to create memories with a glass of something special or a bite to eat.

2 - large format Printing - aboards Printing
3 - large format Printing - aboards Printing

3. Reoccurring & Ongoing National and Regional Events

Indoors or outdoors, whatever the time of year, there'll be events the length & breadth of the country that you can find that'll resonate with, and attract, new & existing customers.

Why not try botanical themed cocktails for Chelsea Flower Show or a pre-theatre menu?

 Give it a go & break a leg!

4. Private Dining or Event Hire

Private Dining and venue hire is incredibly popular - whatever the size of your venue, whether you have separate dining rooms or if you're able to hire out the entire space. 

You could even hold an invitation only launch party following a refurb or a new opening?

There are so many occasions that will draw in new customers, from a works leaving do to a charity quiz night to a wedding reception, and everything in-between! 

4 - Event Programme Printing - Private Dining Printing - Hire Venue Printing
5 - Event Programme Printing - Private Dining Printing - Saddle Stitch Printing - binding brochure

5. Uniquely You

Food Specials or welcoming our Furry Friends, find your unique whatever that may be! Take advantage of seasonal foods to update your menu or go the extra mile and cater for customer's pets with a Doggy Menu! Who's a good boy then?!

6 - London Printing - Promotion Printing - Flyers Printing

Get in touch with IPW1

There are savvy tips and tricks you can use to enhance your designs and get them print-ready. At IPW1, we’re always on hand to provide the help and support you need. Our dedicated team have plenty of experience when it comes to creating and editing your promotional artwork. If you’re stuck for inspiration, unsure about menu styles or whether a-boards are up for the job, talk to our team today.

Simply contact IPW1 on 020 7437 3200 or email us at hello@ipw1.co.uk. 

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