A roller banner is a canvas placed on a sturdy frame to stand freely. Roller banners are used for multiple reasons, the most popular being advertisements. Asides from being a basic canvas, rolled banners are a spectacular business idea that gives a business an edge over other enterprises.
Types of Roller Banners
There is a diverse variety of roller banners for your marketing strategy, you just need to figure out which works best for your business/brand and stick to it.
Standard Roller Banner: This roller banner is designed with a printed side and one stand for support plus a grey side. They are easy to use and can be easily transported as well.
Premium Roller Banner: These have higher quality than regular banners; they also make use of 510gsm material for their prints. They are specially made for big events and can last for as long as a year without issues.
Double-Sided Roller Banner: These rollers are most useful in crowded spaces with different businesses like trade shows. Rather than advertising only to the individuals facing you, you can advertise to the ones at your back. They are great for marketing and indeed a worthy investment as it is sure to attract lots of customers.Benefits of Roller Banners
The benefits accrued to using roller banners are numerous, and some of them include:
They are Lightweight
If there is something well-known about roller banners, it is the fact that they are lightweight and easy to operate. Transportation to the venue of choice is easy and stress-free because of its weight. They are suitable for trade shows, conferences, exhibitions, and conventions. Because of this one attribute, they can be used for different occasions in different locations.
Easy and Effective to Use
When it comes to handling roller banners, even a novice can perform well in the field. They can be easily assembled at any place of your choice in a short period. Likewise, in the blink of an eye, you're done with the dissembling process. They also take up very little space for storage and do not cause clutter or build-up of equipment in your office.
Great Designs That Always Stands Out
One thing about roller banners is that they will make quite the appearance wherever they are presented. Although every type of roller banner is recognized and appreciated, roller banners with unique and great designs tend to capture the audience's attention and register the business being advertised in their minds. Well-designed banners lace potential buyers with some insight into the business; they are usually designed with high-quality images, full-colour graphics, and logos printed on vinyl.
Differentiates You From Competitors
Certainly, one would opt for a well-publicised, open, and transparent brand as opposed to the ones rarely seen; cause we definitely will. It is well-known that every business sector is competitive, whether big or small; if you want to survive the competition and even emerge on top, you need superb marketing strategies
to push you there. What better marketing strategy for this job than roller banners. Yes, digital marketing is all the rage this season, they are believed to push your business to the next level but never underestimate the power of marketing through a roller banner. With roller banners, you tend to advertise your brand to a larger audience than you possibly can imagine and play a major role in their decision-making process. This, in turn, boosts the sales you make and the revenue you receive.
Hard to Overlook
Roller banners are generally appealing to the eye; this makes them extremely difficult to bypass or ignore. And you know what that does for your business? More awareness! You can turn it up a notch by hiring a professional graphic designer that knows his way around shapes and colours to produce a sound banner that would easily influence and draw the attention of your potential customers.
Tips for Designing Your Roller Banner
The quality of your roller banner determines the amount of audience you would receive and, most especially, the ones you attract and maintain. There are basic tips to keep in mind while designing your logo to ensure it is top-notch. They include:
Keeping your Logo at the Top
Do you know the most eye-catching spot to display your banner? Of course, the top of your banner because if not there, where else? This is the most viewed part of any banner, so why not pry on this knowledge and make the best out of it? Ensure you place the main message of your business just right below your logo to educate your audience while they are attracted by your logo and imprint the purpose of your roller banner at the same time.
Making Use of High-Quality
Everyone wants to use pictures on banners; basically, banners are created for this. However, if you want to enjoy the full benefit of your roller banner, endeavour to use high-quality pictures. These types of pictures are the most attractive and appealing to the audience. Browse the best picture requirements for roller banners and stick to them to get the perfect banner look.
Make Colours Your Friend
Yes! Colour is key. It helps single you out from many businesses in places like trade shows; ensure you use it with caution. The colours you use have to correspond with the business colour and your business logo. Bright colours shine from afar and would make an impression anywhere, but you mustn't colour block so as to create a sound roller banner. A clash of colours on your banner can distract your audience from understanding the insights of your business.
Stick to a Design Aesthetic
Aesthetics is simply the way we process things as either ugly or beautiful. Design aesthetics are important in a business to ensure that this is what your audience is familiar with and what they stick to. When designing your roller banner, it mustn't be confusing, rather it is comprehensive for your audience because the harder it takes for them to comprehend your work, the easier for them to leave it and move on to another.
