When it comes to creating a compelling piece of marketing material that will ultimately pay off, it pays to have an idea about the ABCs of design and print. There are many effective brand marketing methods, and roller banners are currently among the most common ones.

Roller banners stand tall, bold and are attention-grabbing and they can help advertise your product or services at your next event, conference or trade show.

There is just so much to learn about roller banners. They are an effective way of getting your message across but if they are poorly designed, with the wrong content or even in the wrong colours, the message can be lost.

If roller banners have been on your wishlist of marketing options, but you don't know where to start, this extensive guide of everything you need to know about roller banners will come in handy.

Roller banners are portable marketing tools that are regularly spotted at events or conferences. The advertiser's message is printed on a high-quality canvas attached to a robust metal stand or frame, allowing it to stand freely. It is a striking and eye-catching piece of marketing that can give your brand a professional edge if you get it right.

Roller banners are generally practical and easy to protect as they can simply be rolled up during transportation and then unrolled at the event or conference destination.

They are also surprisingly versatile, considering there are several types of roller banners available. At IPW1, we print various types of roller banners. Let's explore the different types of roller banners in the market.

A standard roller banner comes with a supporting stand and a single printed side, whilst the other side is grey. They are easy to pack up and transport and have since long been a staple marketing tool for all sorts of promotional events and point of sale use.

This is the most common type of roller banner. Its name refers to the way the canvas is pulled up from the stand, rolling out to present your message. At Ipw1, we offer various roller sizes , ranging from a single tower to a three-metre wide stand. When it comes to portability, we also have you covered. Our pull-up banners are made of flexible and lightweight material that you can easily carry around and set up at exhibitions and fairs.

Our pop-up stands are tall and multi-sided so that your message towers above the rest. In busy locations and crowded rooms, they are a brilliant choice to attract extra attention. They also have three printed panels for 360° wraparound messaging and are perfect to use on an exhibition stand when the 360° impact is of utmost importance. You also get the option of curved and straight roller banners to compliment your stand.

Desktop banners are much smaller versions of the popular marketing tool. They are becoming ever-more prevalent for venue-owners across the world. Desktop banners are designed to sit on desks, whether that’s at your exhibition stand, on the shop counter, or your client's desks. Such is their unique appeal that some businesses even choose to use them as promotional giveaway items.

At IPW1, we give you the chance to fully customise your roller banners by submitting your preferred bespoke piece of artwork and we will execute the task with utmost precision. Alternatively, we have expert designers who would gladly put together an appealing and persuasive design perfectly suited to your brand.

Roller banners are widely used in schools, offices, showrooms and at events and exhibitions to present clear brand messages to potential customers. Thanks to their slimline shape and small footprint, roller banners are perfect for almost any location, think of desktop banners that can just be placed on the counter and brand marketing is in motion.

A roller banner may look easy to create, but it's a hard thing for your customers to forget. At promotional events, roller banners are regularly used as media walls or photo backdrops during photo sessions. Using 1-3 roller banners side by side provides a sizable background image against which you can take photos capturing the theme of the event or just for brand marketing purposes.

Roller banners are tall and narrow thus they do not take up too much space. At events, floor space is often limited and costly. Having a roller banner provides an instantaneous impact and an exceptional first impression. Also, they can be rolled up and stored in their safe storage case, there is no hassle associated with worrying about where to store them when not in use.

It’s all well having a host of marketing materials such as flyers and brochures available for an upcoming event, but most people need to see something more compelling and eye-catching to truly capture their attention. Roller banners provide that craved dominating presence needed to provide people with an overview of the business before they go into full details of what the business does. This is attributed to their size and scope.

Budget is important when planning for a big exhibition, so pull up banners can offer the perfect solution to create a high impact branding package without investing largely. Additionally, a single banner can be reused for years to come, so you only need to change it when you decide to edit the message.

Roller banners are designed for repeated use. Their main purpose is to be able to pop up and down for an event in seconds, which is why businesses find them so useful. Also made with a lightweight but durable stand, transporting them to venues is easier than ever and carrying them with you overseas is now not a problem. At Ipw1, we provide you with a portable casing to store and carry your banner in.

For any print queries, contact IPW1 on 020 7437 3200 or email us at hello@ipw1.co.uk to discuss your options today.