Posters have been a popular way of promoting events, products and brands for decades but are they still effective? Today’s companies have endless options when it comes to advertising and marketing. As well as offline options, the rise of digital marketing has led many firms to incorporate online mediums into their marketing strategy.

Although internet advertising can be effective in many ways, it does lack many of the benefits associated with offline marketing and tangible advertising. Posters, in particular, have the potential to become iconic and long remembered.

While users tend to scroll past digital media without registering it, large format prints have a more profound impact on those who see them. As a result, the core message of a poster becomes indelibly inked on the viewer’s memory and creates a long-lasting impression. For brands who want to reach their target market, this ability to attract attention and retention is an alluring prospect. Indeed, it’s one of the reasons large format printing has remained such an effective form of marketing.

To find out more reasons why large format poster printingremains one of the most effective ways to showcase your events, products and brand, take a look at our top five reasons for use poster printing now…

When you use posters to promote your business, you have the ability to reach millions of people from just one print. Depending on where you choose to position your large format posters, you have the potential to reach members of every demographic, thus boosting your profile in the process.

While digital advertising tends to be focused on reaching relatively small numbers of narrow markets, poster printing enables you marketing campaigns to span generations, geography and genres.

Whether you’re promoting an upcoming event, the launch of a product, the introduction of a new service or your brand itself, a poster will ensure maximum exposure.

Poster printing is one of the most cost-effective methods of advertising or marketing. Large volumes can be printed in a short space of time, and increased volumes reduce the unit price even further. This means you can use high-quality printing and superior substrates, regardless of what your budget is.

When compared to other forms of advertising, it’s difficult to find an alternative which offers the same reach at such a low rate. Due to this, the ROI, or return on investment, associated with poster marketing is particularly high. When companies can gain high level of exposure from low-cost production methods, such as poster printing, they have the potential to significant increase their profits.

Posters don’t limit your creativity or require you to adhere to strict principles. In fact, you can be as creative as you like when you’re designing your marketing materials. With posters, your initial template is a blank canvas which can be filled however you choose.

For designers and artists, the freedom which comes from poster printing enables them to creative innovative and original content. This ensures your posters are eye-catching and memorable, which only enhances their impact and boosts your campaign results.

As well as being an effective form of marketing, posters are artwork in their own right. While posters are typically used in busy locations to attract the attention of people passing by, they’re routinely framed and hung in homes, businesses and galleries too. This highlights the creative energy which is harnessed in a poster and reflects the importance and effectiveness of the medium.

Many people assume that posters are static items which can only be used in one location, but this isn’t the case at all. Although you can place large format posters in static, high-traffic locations, you can also opt for mobile placements too.

When you use large format printing to advertise on buses, taxis and trains, for example, your posters can travel hundreds of miles in a single day. As well as increasing its reach in terms of the number of people who will view your poster, it also significantly enhances its geographical reach.

With the potential to use a single poster to reach millions of people across a large proportion of the country, it’s clear how profitable poster marketing can really be. If you’re promoting a brand, product, event or service, it’s hard to rival the impact this type of marketing can have.

No matter where you plan on situating your posters, they can be scaled to any size. This ensures your designs can be showcased at their best and used for maximum effect. In addition, you’ll find that scaling your designs means they can be used in a variety of different locations. From billboards and roadside ads to window posters and banners;large format printing is inherently flexible.

Furthermore, the shape of your posters can be varied too. Think you’re stuck between vertical and horizontal rectangular posters? Think again. Today’s large format printing equipment ensures posters can be created in almost any shape or size.

If you want to create an eye-catching and memorable poster, an off-the-wall shape or enlarged size could be an easy way to achieve your aims. When maximum publicity is the goal, large format poster printing always delivers.

With so many substrates or bases to choose from, as well as a wide variety of printing options, you have the scope to free your creative mind when you’re designing your latest batch of promotional posters. Whether you’re hoping to create award-winning artwork or you’re aiming for something wacky and innovative, you have the freedom to design something truly different.

Of course, it’s always helpful to access professional advice when you’re designing posters for large format printing. By working with experienced poster printers, for example, you can find out everything you need to know about how printing methods can enhance the final product.

To learn more about poster printing and how it can benefit your brand, contact IPW1 nowon 020 7437 3200.