Love it or loathe it, marketing is an essential tool for business success.

It’s easy to believe that digital marketing, a website and a vigorous social media presence eclipse offline communications but subscribing to this idea is the perfect way to miss opportunities, and that is something that no business can afford. Employing a range of proven techniques offline and online maximises your reach, appeal and goal realisation.

Real-world solutions from printers including point of sale material, window and wall graphics and wallpapers, posters, roller banners and customised stationery can help your SME or larger company to achieve greater visibility and brand awareness that far exceeds the cost of expert advice and state of the art printing services.

The possibilities of the various popular printing techniques that are available should not be ignored. Create and confirm your brand’s integrity, creativity and quality and message confidently with tried, tested and trusted solutions from IPW1 which have been utilised and are in use every day throughout the business world. Each client that contacts our team about our printing services has unique needs. We’ve had over forty years to hone our design and printing skills and understand that a one size fits all approach isn’t beneficial to anyone.

1. Litho printingis a firm favourite with clients. It uses wet ink and etched plates to produce the finest results. A plethora of colours and finishes are available and for high volume printing jobs, we cannot think of a better option for cost effective quality printed material. Rest assured that our printing services team utilise environmentally friendly inks and so our efforts have less impact on the planet. Just as importantly, when you have a tight deadline we can still use this wet ink printing technique so that you don’t have to settle for “almost right.”
   
   
2. One of the most popular printing services we have is digital printing. Many clients find this technique ideal for brochures, leaflets and posters. Instant printing and, for larger clients, a print on demand service adds to this printing service’s appeal.
   
   
3. Printing is on to the surface directly without the use of wet inks and plates. Our printing presses operate at optimum quality to give the sharpest printing and we personalise products to offer a compelling and original service to all. We print straight from a computer file to the product in a deceptively simple technologically driven process. In an advance spearheaded by Xerox Global and in which we were proud to be selected as the European based secret testers, your digital printing can include metallics with shading. Benefit from the freedom to create variety and excellence.
   
   Inspire confidence and a sense of opulence with foil printing and embossing services. Whether you wish to add a metallic sparkle in-store for Christmas and New Year or are a high end brand with ongoing needs, ask us how our team can help you. Sophisticated techniques are employed to print top quality solutions that capture the imagination and attention of the eyes that see the end products. A die punches your choice of foil colour and finish on to pre-treated materials and can create a range of effects including holograms and iridescence. Embossing uses a block to emboss and a die to deboss or create a depression on the surface. Just imagine how mesmerising a combination of the two for text and images could be.
   
   
4. Why not consider our cut vinyl printing services? There’s a multitude of ways that cut vinyl printing can be applied to outstanding effect in numerous shapes, sizes and patterns. You may have a use that we’ve not yet worked on, but we doubt it. Available in a wide range of eye catching and sophisticated colours, including gold and silver, the self adhesive computer cut vinyl provides the vital wow factor to any window display or wall. No one will walk on by.
   
   
5. Thermography printing is, as its name suggests, heat based printing. We marry traditional printing with heated powders to print perfection. The finished product has raised printed areas that lend themselves perfectly to compliments slips, impressive letterheads and charming wedding and party invitations, for when we can finally go out again and gather together unrestricted. A wet ink is applied to the paper or card and a powder is distributed over it and as the product passes through an oven, the powder melts, the ink dries and as if by magic, the effect is achieved.
   
   And now the bonus point. Don’t forget that it’s often the finishing touches to a product that create the consummate impression of the brand. People notice subconsciously when something is amiss so allow us to add print finishing techniques including lamination, foil borders, painted edging and gilding to your product. We know this works; we have provided services for Westminster Abbey and Kensington Palace. You know the guests to these locations would have been agog to see anything less than perfection.
   
   You’re busy. You want an efficient and friendly professional service that delivers positive results via the most suitable highest quality printing services for your needs. Forget jargon and complex calculations or explanations. We don’t blind you with science, we get on with the task in hand. We cover all your requirements throughout the process and liaise with creative agencies, graphic designers and our design experts in-house to ensure that you have exactly what works for you. We’ve earned our place as a Xerox Premium Partner and maintain our service levels proudly.
   
   Your brand deserves excellence and we would be delighted at IPW1 if you placed your trust in our capabilities so please contact the friendly knowledgeable team for more details about how our printing services can help you. Given the current situation with Covid-19 we are unable to welcome clients to our print shop at Great Portland Street in London but we’re still able to fulfil your requirements with guaranteed satisfaction.

Fortunately, there are savvy tips and tricks you can use to enhance your designs and get them print-ready. At IPW1, we’re always on hand to provide the help and support you need. Our dedicated team have plenty of experience when it comes to creating and editing artwork. If you’re stuck for inspiration or you’re unsure what format is right for your prints, talk to our team today.

Simply contact IPW1 on 020 7437 3200 or email us at hello@ipw1.co.uk and start marketing your business today.